Click & Mortar


Click & Mortar
Ausdruck für eine Form des  Multi Channel Retailing, bei der mindestens ein  elektronischer Absatzkanal (Click) und stationäre Geschäfte (Mortar) vorhanden sind.

Lexikon der Economics. 2013.

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  • click-and-mortar — adjective only before noun BUSINESS used for describing a business that operates in traditional ways and by using the Internet …   Usage of the words and phrases in modern English

  • Click and mortar — Bricks and clicks L expression bricks and clicks (ou encore click and mortar) fait référence à des entreprises de commerce électronique qui proposent des processus complémentaires de ventes combinées : vente par internet (activités en ligne …   Wikipédia en Français

  • Click And Mortar — A type of business model that includes both online and offline operations, which typically include a website and a physical store. A click and mortar company can offer customers the benefits of fast, online transactions or traditional, face to… …   Investment dictionary

  • click and mortar — ● ►en loc. adj. ►CORP Des clicks et du ciment, par analogie avec le bon vieux brick and mortar . L idée est qu après la gueule de bois de la nouvelle économie, il serait peut être temps de se soucier de monter des sociétés ayant des vrais… …   Dictionnaire d'informatique francophone

  • click and mortar — traditional business that has integrated the internet into its company …   English contemporary dictionary

  • click-and-mortar — /klɪk ən ˈmɔtə/ (say klik uhn mawtuh) adjective of or relating to a company which has operations both online and offline, as by having both a commercial website and a physical store …   Australian English dictionary

  • Brick And Mortar — Dans le contexte de l Internet et du commerce électronique, cette expression des briques et du ciment sert à désigner une entreprise de vente traditionnelle, donc avec des points de vente physiques dans des immeubles en dur . Cette présence… …   Wikipédia en Français

  • brick-and-mortar — adjective only before noun BUSINESS a brick and mortar business is a traditional business that does not operate on the Internet ─ compare CLICK AND MORTAR …   Usage of the words and phrases in modern English

  • clicks-and-mortar — adj. pertaining to or being a company that does business on the Internet and in traditional stores or offices. Also, click and mortar. [1995 2000; on the model of earlier brick(s) and mortar, referring to physical buildings or sites] * * * clicks …   Useful english dictionary

  • clicks-and-mortar — adj. pertaining to or being a company that does business on the Internet and in traditional stores or offices. Also, click and mortar. [1995 2000; on the model of earlier brick(s) and mortar, referring to physical buildings or sites] * * * …   Universalium


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